I like it, but won't buy it. It's an odd market choice IMHO. It's not a particularly great "truck" as to hauling things or getting work done... shoot - you could barely get some bikes in the bed of that thing let alone a ladder, toolbox, welder, etc. And I don't think it's a remarkable SUV with what looks like 4, maybe five seats. It does look like a beast of an off road machine (until you catch a rock in the batter pack)... but not a lot of people spend 80k on an off road machine. But hey - I'll call it a win. It's like the space program wasn't important because we'll all get rocketships some day... it's important because it fosters innovation, normalizes EVs, and hopefully starts to bring the cost of future EVs down (even if it is 80k to start).