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Advertising is motive force that is ruining everything. It's why we think buying more things might finally make us happy. Consuming our way to a destroyed earth and an insatiable apatite that can never be sated. The essential trick is to make you feel like you aren't good enough and things can make you happier, thinner, prettier, smarter ect. It's why my healthy nine year old thinks she is fat. It's why our news panders to the extremes, pushing us further and further from each other. Shock and outrage sells more tooth paste and cars.