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Which is exactly the opposite of what I am championing. I want to know when flights to Reykjavik are below $500, because I am going there in March. If my Economist article is supported by ads for PRODUCTS I WANT AND AM CURRENTLY SHOPPING FOR, 100% of my screen real estate is valuable to me. Um. No. I said that the existing form of ads are screen landmines that are dangerous to click on. It is content that I did not ask for that interferes with the content that I did ask for and it does so through imperfect statistics.
Even you, arguing that advertising could theoretically be useful, refer to it as "potential landmines."