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I have never met an expectant father who wanted to have a gender reveal party. The inclusion of the Tannerite is to try and make the whole phenomenon more accessible to men in the most base way possible. I imagine a hypothetical where a husband doesn't want to have a gender reveal party or doesn't want to attend, and is convinced to go and to bring friends because he gets to blow something up. There is a large portion of the population to whom this is appealing.