Every time someone tell me it's hard to do something (a lady faint from starvation with no weight lost! proof how hard weight loss really is) I assume there is foul play. If you want someone to succeed you dont tell them it's hard. You dont tell a kid it's so damn hard to learn bicycle, or difficult to learn swimming (it's damn hard, I still cant swim properly). You reassure them. It will be easy. If someone tell you it's hard to quit smoking, they dont want you to quit. They want you to buy a patch, a magical syrup, or to boost their ego because they quit smoking and they are so proud of themselves. My point is: I will be the guy saying it's easy to eat better. So, I'm one of the bad guys, highlighted in the article. But, as an European (not a UK citizen, it's not in Europe anymore: they grew too fat to stay in) I'm not used to obesity at all (never knew anyone over 100kg). I cant even fathom what the problem is like. Good luck fellow American/Mexican. The place to start is at the doctor’s office. Hahaha.. no it seems it start at Mars, Monsanto and McDonalds' officesMars or a Monsanto or a McDonald’s, each working tirelessly to lower its costs and raise its profits. But that’s still no reason to despair. There’s a lot we can do right now to improve fat people’s lives—to shift our focus for the first time from weight to health and from shame to support.