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    Americans see "crazy rich asians" but "asians" see actual nationalities.

Good point, and I don't think it's any differrent for other continents - nobody gets excited because a movie features a European, although a Hollywood movie will probably do well here if it has a Dutch main character.

I think it's telling that a bunch of newer TV series have a far more diverse cast than similarly new shows a decade ago. It's not unreasonable to assume the differences in the economics of those two types of media has sped up minority representation.