Things can be multifaceted.
For Nestle et. al it's a win because they make more money when babies are formula fed and breastfeeding initiatives directly cause their sales to drop.
For the politicos, it's another flaming bag of dogshit to drop on the Democrats front door because they HAVE TO respond to it. It's the nature of the contemporary liberal to make days and days of news out of trigger word bull. This takes focus off of other nefarious shit and contributes to the general fatiguing of the left. Gish gallop but politically oriented and on a scale we have never seen in our lifetime.