self enhancement is pretty defined http://psychology.iresearchnet.com/social-psychology/self/self-enhancement/
But the point is not about the irony that an old Eastern Killing-the-Self philosophy result in a modern Self-worth-boost in the West..
No! We needed a justification on why all those Meditation/Yoga practitioner always sound holier-than-thou. They are the Vegan of the mind, and now , it make sense why they cant wait 1 sec before talking about their Yoga/meditation practice