The foreign language exchange program I'm on has 8 participants this semester. Disastrously low numbers, even for a program with historically very low participation. The administration responds:
Better advertising? meh
Better financial aid? eh
Bolstering the university's foreign language requirement? nah
"Switch to an English language program or we shut you down."
The first week we were here, a stranger in a bar guessed our university based solely on the fact that we are the only Americans who even attempt to speak German. On a campus with 5000 international students.