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speeding_snail · 2188 days ago · link · · parent · post: Ford plans to stop making all cars except the Mustang in the North American market in favor of trucks and SUVs
I'm not sure what is meant here: Do they mean they are expensive? Or that they make the most money per transaction? Anyway, it seems to me that Ford cannot keep up with what people actually want and instead of innovating and improving, doubles down on the markets where they already have a sizable part of the market. I wonder what the effects are for Ford globally (Ford is a rather popular brand in the Netherlands for example). Ford says that it "maintains the highest transaction prices of any full-line automaker – $36,300 per vehicle."