I totally understand where you're coming from and I totally sympathize with the viewpoint. For perspective, this is a write-up by a trade magazine of the British jewelry industry; in their world, a $5k Omega or Rolex is an "entry level" watch and those pesky millennials, whoever they are, generally aren't their market. As such, it's a terrifically colonial viewpoint.
Thankfully, Mr Reza has access to his own money, family money and no doubt money from a circle of friends and business acquaintances. You see Mr Reza is son of the late Alexandre Reza, described in certain circles as the greatest gem collector of the 20th century and founder of the eponymous jewellery brand and boutique that once served the world’s billionaires from its flagship on Place Vendôme in Paris as well as outposts in Geneva, Monaco and Cannes. Olivier Reza took over as president and creative director of Reza in 2009 after a decade in New York as managing director of mergers and acquisitions for investment banking firm Lazard Freres & Co.
He also sits on the board of directors at Sotheby’s.
"Oh, jolly good. He's not one of those hoodie-wearing hoodlums."