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kleinbl00  ·  2203 days ago  ·  link  ·    ·  parent  ·  post: Would you rent a watch?

It was the ownership angle that interested me. On the one hand, they're social signaling of the highest order and renting such a thing is a serious faux pas. On the other hand, nobody gets into jewelry of any kind to wear it... They get it to have it. I mean, Patek Phillipe's slogan is "you don't own a Patek, you safeguard it for the next generation."

That is not a rental paradigm.