No but I don't wear jewelry with the exception of my mostly not worn wedding ring.
I don't have any problem with a 40k watch.
I'm sure plenty of people would pony up for a rotating watch rental service.
Their head curator David Lee looks like the watch equivalent of the Portland barista parody. I'm positive I wouldn't rent a watch from him, which I suppose is a shitty thing to say about a guy I don't know but there it is.