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weewooweewoo  ·  595 days ago  ·  link  ·    ·  parent  ·  post: How the .1% lives: all 50 watches at Only Watch 2017

Thr relationship between socioeconomics and design has been on the back of my mind. I think there's a middle-classness to the things that graphic designers tend to prefer, skewing pretty liberal - you ever just look at a website or poster and think - damn,this is some inter-city shit.

Something about how Squarespace always advertises in podcasts, something about how Webflow websites always have dropshadow behind elements, some half baked explanation about how the things that come from design tools have revealing tells about the process behind them, so it really just depends on the type of person who uses each tool.

The graphic designer at an AIGA lecture will tell you that he was inspired by modernist soviet posters, the bumper sticker designer at the mall kiosk is just trying to create a living by saying the most clever and incindiary things.

These watches are interesting to me, I feel like they say that the San Francisco minimalist watches of today are chicken shit to avoid like the plague. Everything up to middle class taste in graphic design is a premium mediocre thing, a large set of motivated rationalizations that some things look better than X because of how it compares to other works of graphic design. I think the rich are simpler when it comes to graphic design - especially in a world where even the cheapest knockoff phones have a version of Android with material design guidelines - design is a matter of scarcity and exclusivity.