The thing with pop poetry I have seen on Instagram is that it really doesn't try too hard to be different. It's the usual love things. It's things that people have written time and time again but are just wording a little differently. There's no problem with people enjoying short and simple things but at the same time, it should try to challenge somewhat but not to the point that no one can understand. There just needs to be something in the middle really.
I think there is only two really prominent poetry scenes these days if you would like to call it that, academic poetry and poetry slam scene. Both scenes are scenes that a lot of people just don't fit into because it's scenes that are just trying too hard. One, you need to be really into social issues and the other you really need to be serious with no humor at all and just follow the guidelines given by the leading academic poets no matter what it is. There really isn't anything for people in the middle. No voice for the common man and when that happens, everyone definitely tunes out.