http://www.bravenewfilms.org/outfoxed

https://theconversation.com/the-one-roger-ailes-hire-that-changed-american-politics-forever-62883

http://www.newsweek.com/roger-ailes-television-revolution-and-his-decision-changed-american-politics-612176

http://www.rollingstone.com/politics/news/how-roger-ailes-built-the-fox-news-fear-factory-20110525

In America, liberals and conservatives have two fundamentally different viewpoints of empathy: liberals view "fairness" as compassion for everyone while conservatives view "fairness" as opportunity for everyone. A liberal is more likely to support social programs because they recognize that society is made up of everyone in it and when the least among us suffer, our society is unfair. A conservative is more likely to support minimal regulation and oversight because success is based on hard work and skill and if you aren't successful, it's because you didn't work hard and developed the wrong skills.

It comes down to inequality: liberals view inequality as a problem for society to vanquish while conservatives view inequality as something individuals should be empowered to overcome. Unfortunately, American society has been engineered/evolved over the past hundred years to mask a lot of the latent inequalities and unfairness within the system, particularly from those who benefit the most.

It's not at all uncommon for the incumbents in any society to view their position as hereditary and their status as an entitlement. It's just as common for anyone else attempting to gain their status to be viewed as upstarts and pretenders. And playing on those prejudices is nothing new.

The Pulitzer Prize is named after the man who started the Spanish American War for, well, pageviews.