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OftenBen · 2921 days ago · link · · parent · post: Youtube is cleaning up their advertising act because they have to, not because they want to.
Corporate entities take action primarily as a function of how advantageous that action is to the profit/survival of the company. More at 11. Important quotes (to me) Is corporate speak for 'We're not getting enough return on our investment, somebody is getting richer off of our advertising than we are, fuck them.' I will not lose one iota of sleep if P&Gs profits only increase marginally instead of geometrically.Getting to a clean, productive media supply chain is the level playing field we all want and need
we can find a way to track and verify media accurately,” Pritchard added. “The days of giving digital a pass are over – it’s time to grow up. It’s time for action.”