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I can honestly say that I pay little to no attention. I do peruse written reviews, because you can usually get some glimpses of truth out of the patterns in them. But, if something doesn't have 2 stars with a lot of votes, then I don't fret anything ranging between 3-5. I mean, look at this shit: https://www.amazon.com/Power-Secret-Rhonda-Byrne/dp/1439181780/ref=sr_1_9 I recently made the mistake of booking a Travelodge for a trip that thenewgreen and I took together, because it had the most stars (3) for anything with a comparable price. I should have known nothing at that price could be 3 stars.