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The analogy I'd use is the September 11th attacks. For decades the mantra was "comply with hijackers," and three planes full of people were crashed into buildings. The fourth plane's passengers decided that wasn't working and crashed into the ground instead. I saw this in some Brexit analysis, and I think it applies to Clinton/Trump. People feel the intelligent approaches aren't working, so maybe they'll vote for the dumb one against their self interest. It only takes a small number of middle-of-the-road voters to feel politicians have let them down to think voting for a real estate reality TV star is a better idea.