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OftenBen  ·  1020 days ago  ·  link  ·    ·  parent  ·  post: Google just launched My Activity

    I don't really understand why they or any advertiser would care.

Every time you open an app it's an opportunity to get you to look at something that might make you buy something later on down the line. Regardless of whether or not that space is being used for advertising, it displays a trend in behavior.