maybe he's just so good at montages that he convinced me that montages are everywhere and everything. maybe we're getting to "I'm So Meta Even This Acronym" levels of meta! (sorry, i was mostly just looking for an excuse to use an old joke that came to mind as I typed out the previous line) I will give to you wholeheartedly that this person has a minimalist, let's say sophomoric view of his subject - for one, he calls it "brainwashing", which is just fucking weird, it's a suggestion implant at best. However, I think the message he's trying to get across (that you don't even know how hard they're working to play on your subconscious) is important to spread around. If you're looking for better, more educated and researched content, I do seriously suggest the radio show I linked (if you can get it, it's CBC). It's all about the mechanics of how advertising works on subconscious suggestion (with egregiously good and bad examples, flops and hits, etc)