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Okay, I'll bite. Why? I've put about 350 miles on a Specialized Cirrus, about 1000 miles on a Raleigh somethingorother and about 3000 miles on a Marin San Rafael and I cannot, for the life of me, see any advantage to "rethinking" the bicycle. The fact that there are so many different ways to do "electric" that you can hide the motors in Tour De France bikes leads me to believe that insisting you're some sort of special flower because you won a contest only indicates that you'll never bust out of the Kickstarter ecosystem.