To elaborate: I did a lot of work as an architectural consultant for universities. Sometimes they were classrooms. More often they were rec facilities, stadia, etc. There's a great book called College Unbound by the editor of the Chronicle of Higher Ed who breaks down where college costs are going, and they are decidedly not going towards academics. The appeal colleges are using nowadays aren't about the curriculum but the facilities. The dorms. The rec centers. The concierge service. From a recruitment standpoint, academics are no longer driving the bus. Meanwhile, a college education is still valuable, but the marginal utility of a 4-year private degree compared to "any damn degree" is falling. $64k a year x 4 years = $240k. You can open a Subway with that, free and clear.