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Yeah, I've read that Ariely book and think online dating and dating apps are a complete crock of shit designed solely to keep people using them. Success doesn't matter, give the user the tools to have just enough success that creates a story that draws in more people, whole you leave the rest tugging at strings trying to figure why it's not working for them. Your last sentence is really kind of upsetting. If only because I don't want to share who I am. I don't care.