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snoodog · 3077 days ago · link · · parent · post: Tesla has made almost $400 Million by convincing people they're awesome and the head of Fiat Chrysler develops an inferiority complex as a reaction
Tesla commands a huge brand premium. It's like iPod vs zune or even i3 vs leaf. You buy into the prestige of the brand when you get one. It's not about the techical merits of the vehicle people are buying them for the ohoo factor and bragging rights. There are now multiple generations train to buy into cool. From Nike to iPods, tesla cars are the next logical step