For me, it's not about accuracy at all. I rarely need to know what time it is, and am surrounded by accurate clocks anyway. A timepiece has functions beyond telling time. Consider in how many ways an automobile is superior to a bicycle. A comfortable seat, minimal effort, protection from the elements, climate control, a sound system, cargo room. But I would rather bike to work than drive any day. It's not just physical health either, there is an emotional and asthetic aspect. A quartz clock looks simple, but it is much more complicated than a mechanical clock. A mechanical movement operates on principles similar to a pendulum clock. Archimedes could probably figure out how a pendulum clock works. Galileo drew an early design. But you would need multiple advanced degrees to figure out how to make the battery for a quartz watch. And when the battery in a quartz watch goes dead, the watch stops. If any component in a digital watch fails, it probably gets thrown away. People maintain watches like classic cars. I may have busted my watch, but I am glad I had the opportunity to learn how it works and attempt to adjust it. I have had great conversations about my failure. thenewgreen hates animated images, but even he let mine pass.