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They wanted a story covered in Portland and asked a friend here if they knew anyone. My friend was friends with their friend and had been freelancing for one of the weeklies and has a blog with some of her writing. Her stuff is snarky and funny, they liked it and asked her to cover an event. They liked what she did and now she has an invite to pitch or submit work. I think she has had four things on there in the past 6 months. They turned down one piece so far. It's just freelance work but she is their go to for Portland.