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Most credit card processors, for something like a coffee shop, will charge around 2.5 to 3% per transaction. They may include a $.05-$.10 fixed cost as well. Despite your statement, coffee shops actually have pretty robust margins. No doubt, they have small gross profit dollars per transaction, but the margins are pretty healthy. I suppose I am a consumer that thinks a coffee shop should be smart enough to build in credit card costs int o their business model. Otherwise, they're idiots. Cash is increasingly the exception and its not going to be around much longer, that's just the way it is. Businesses exist to convenience us, I as a consumer do not exist to offer convenience to the business.