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kingmudsy · 3101 days ago · link · · parent · post: How Axe Became The Top-Selling Deodorant By Targeting Nerdy Losers
I always try to remember that Unilever owns both Axe and Dove. Whenever I see promotions for Dove, it's usually something to affirm women or make them feel beautiful (provided they buy the product, obviously), and I find it frustrating that they also objectify women through their Axe commercials. Both are manipulative, and I can't necessarily blame them for wanting to sell a product, but it feels like it takes advantage of people wanting to be secure by exploiting that, and sending out mutually exclusive messages to subtly target insecurities.