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thenewgreen  ·  3438 days ago  ·  link  ·    ·  parent  ·  post: (Case study) Free and a King's Ransom

    So far one credit card company might be worth looking at closer if I can get my sales up.
-STOP FOCUSING ON CREDIT CARD COMPANIES! -Seriously, it's a waste of time at this point of your business. Stick with square, unless it's lack of customer service is a problem.

Make sure that the percent is below 3% each month. Take the total fees on the CC statement and divide it by the total sales. This equals what is called your "net effective rate." -If you are below 3% you shouldt wortty too much. But, where they get new, small businesses like yours is to lease terminals etc. -Don't do it. Buy them.

Let's say you are doing $20k a month in credit card sales and you have square at 2.7%. The lowest anyone else will POSSIBLY get you to, at a blended rate, is maybe 2.2%. -That .5 basis point equates to $100 a month. It's literally not worth you spending any time dealing with sales reps for $100 a month. -That's a best case savings too.

Best thing you said in regards to the type of sale/environment I was describing in the scenario is this:

    I'm not buying an appointment.
-In my opinion, that's where this sales rep went wrong from the get-go. When I was with him it was evident that he was "selling to the demo." He wasted to get a booked appointment for one of his solution architects to show the software. You never sell to the demo until you've established that there is 1. a problem that needs solving and you both agree on what it is. 2. You've established that the customer recognizes that if they don't solve the problem they're in trouble 3. They recognize that your product is a good solution to the problem. -THEN you can sell the appointment for the demo.

You have a bunch of people selling you without even broaching step 1. -the most important step.

I hope your business is doing well.

you enjoying it?