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user-inactivated  ·  3382 days ago  ·  link  ·    ·  parent  ·  post: Jeremy Clarkson ‘not worth the money’ Amazon spent, says Netflix executive

    Which makes this a $244m loss leader.

I think you hit the nail on the head here. They're trying to capture an audience with this show that they hope will chine into other sales. I think part of what they're banking on is that this show has international appeal, something that they are probably hoping will allow them to get a better foothold in new markets.