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user-inactivated  ·  3387 days ago  ·  link  ·    ·  parent  ·  post: It's a White Man's Internet

Well, they do a few things. Brand recognition and cache for one. They're also a great way of showing off developmental technologies that eventually trickle down to luxury and then every day cars. If you're going to spend years and millions of dollars in R&D, you gotta show it off from time to time. Right?