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zebra2  ·  3175 days ago  ·  link  ·    ·  parent  ·  post: Inside the secret world of Trader Joe's

I remember, particularly when I was younger and TJs was new to me, that the place had an appeal because it is very distinct from any other grocery you go to. It still has the ability to lure you in with new, oddball pseudogourmet items that you won't find anywhere else. Cookie butter cheesecake? Yes, now.