I wouldn't use the word "disastrous."
I regret having done so. I trusted readers to read past the first sentence of each description and find the lists of verifiable facts on which my shorthand judgment was based.
But it's a wonderful jolting social experiment. Let's have more.
I agree! It is wonderful that a CEO can experiment with innovative compensation models without being forced to follow one-size-fits-all ideas imposed by outsiders.
If it works out well, the business will grow and prosper, to the benefit of employees, executives, partners and customers. Other people can learn from the experiment and copy the successful idea.
If it doesn't work out, it's too bad for the business. But they accepted a risk of failure by trying a new idea. They may still inspire others to figure out what went wrong and experiment with new variations of the idea.