Yup, the problem that average people (so average privacy concerned - like "I don't like that Facebook knows where I'm going Tuesday night but don't care that much, that I would make a change in my habits") - won't change their daily, weekly, monthly habits/life in general because of this. It's too comfortable that somebody would give up known comfort for something like "privacy" (which meaning is mostly unknown for him/her). Of course, a complete isolation of a workstation from any form of network is technically the "best" solution for privacy and security. Just, how many of Internet folks would give Internet completely up? It's a too drastic change in an average privacy concerned person life, that it would really make (short or long term) effect. We just have no real option - leave the censored, manipulated, monitored "Internet" behind and go for a run (BTW, it's also healthy), meet friends (or somebody else) in real life OR accept the mountains of ToS-es and don't comply.