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Not at all. Reddit can't monetize memes. Imgur already took care of that. As a former power user, guys like gallowboob are just playing a really lame version of pachinko. The zen koan that is reddit can be expressed in one simple contradiction: it is an algorithm designed to maximize the spread of lowest-common-denominator content serving a userbase that prides itself on its selectivity. This leads to tension and an escalation on both sides. The algorithm wants to be fed. People like gallowboob want to feed it. Those that value the community know that this road leads to 9gag so a balkanized nightmare of rules and exceptions is the result.