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What I love is the bit at the end: Isn't this what they are doing the exact opposite of? They made something wonderful the first time, but never seemed to move.One of Steve Jobs' quotes that has been displayed at Apple HQ sums up Apple's long-term plan with the iPhone really well: "If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next."