The average American doesn't even know why they had to take science in high school. There are millions of functional illiterates in this country. I mean it sucks that people can't think critically or think The Doctors coming on ABC at 11AM have anything important to say but you're kinda asking a lot given my experience with humans. People who are against vaccination have that opinion based on fear. People are emotional, not analytical. Climate deniers work purely on this level, bringing economic conspiracy to a message based in scientific reality. Science isn't intuitive and most people think it's a class they got a 'C' in so asking them to build on skills they never learned is an exercise in frustration. I'm cynical as hell but we're fucked. Unless the scientists save us again.