Well hang on - I never said I hated the Apple watch, I said I didn't support the hype. As you may recall, I badged your comment in there, too. That was four months ago, by the way, and I think I've seen three smartwatches in that amount of time. Granted, some of them don't call attention to themselves, but I look at watches more than a lot of people. I actually kinda like the idea, but I think I like my fancy-schmancy hand-made digitals more. That's because I'm a watch nerd, not a nerd nerd. But that isn't really relevant to the discussion here, I don't think: watches aren't particularly nerdy (they're kind of nerdy by default and hella nerdy in some iterations) and any smart watch isn't going to revolutionize the way we regard watches. Google Glass, on the other hand, required hanging a HUD off your face. There needs to be a pretty big upside to that because wearable tech has never been cool. I'll hazard the guess that ten years from now HUDs on motorcycle helmets will be commonplace. You might even see them regularly in ski goggles. But walkin'around HUDs? I agree with the article - they're limiting, not freeing.