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Full disclosure: after my recent marriage, I'm now the proud owner of an Evoque. I've driven it enough to know what I like and dislike about it. Overall, it's a really nice ride, but I wouldn't throw down $50k on one. The reason they're so popular is because there isn't anything quite like them on the road. It's not really a crossover. It's not really an SUV. It's somewhere in between, a sweet spot that no one has exploited yet. Give it another 3-5 years and every company will have a direct competitor.