- Is there anything significantly different about how men and women use pens?
- Is there anything significantly different about how men and women use cities?
Although I have not studied the question in great detail I'm willing to suspect the answer is generally no to the first one, and generally, perhaps even emphatically, yes, to the second. As a result it is easy to feel as if the first strategy was merely an attempt to gain profit while emptily mouthing to a given cause, and the second is not.
Maybe it is easy to see the need for the latter and not so easy for the former - whether or not it exists.