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I guess the word 'Rising' has to mean something new in the hyperdigital age. Growth of a certain kind as an industry is just a sign of normal functioning as your product/organization reaches a larger audience in total numbers. Basically, while the percentage of the population that pays for your product/service/widget in relation to the population that have known about it stays the same. 'Rising' then as a more meaningful term should mean a larger viewer/user/reader-ship as a percentage of the population that has seen/knows about your work.
Am I making sense?