Very good points. So in other words, the business model of the iWatch is to get those who would contemplate a $40 Fossil to stretch to a $400 iWatch. I can see that. It provides Apple with the advantage of making them buy an iWatch every 2 years or so also, and likely selling them AppleCare while they're at it. And if you look at it that way, the functionality doesn't even matter. Most people will use 10% of what it can do. I wonder how much of the actual use will be 2nd screen bullshit, kind of how the remote for the WiiU works. Saw that iPhone snark. It's en pointe. If I wanted a Samsung Galaxy Tab I'da bought a Samsung Galaxy Tab. Me? I'm starting to want a smaller phone, not a bigger one. I'm just not watching Youtube videos on it much, you know?