I'm still not recovered from that ad. I agree - the iWatch is not very unique. Consider the following though: lots of people don't care that it's not that unique. Just like there are still people buying Beats by Dre for their image, there will be people who will buy the iWatch for the image. People who don't buy expensive watches, but might buy this iWatch, just like the people who'd never buy an Audio-Technica but who will get Beats. Your idea of what a watch means is one I agree with - it's supposed to reflect a very personal choice, and thus be unique. But consider the fact that it's your idea of a watch, not necessarily the same as the masses. A while ago there was this trend of changeable watches - I forgot the name, but the idea is that you could change the strap and the backdrop of the watch easily, and they sold more than 30 of each. So you could customize them and create a "personalized" watch. That shit sold like crazy. Point is, for a lot of people some customization is enough to make it personal. On top of that you live in the Apple Area of Doom, which is highly likely to adopt the watch. So no, the iWatch will probably never be unique enough - for you. For me though, I know that if I'd get a 360 that it'll be a year or so before I see another one. It's the advantage of living in non-hip areas. And thus it is unique / hipster enough for me. Edit: also, autch: A watch is an intensely personal choice. It's jewelry. It's unique(ish). and an iWatch or a Moto360 is a mass-produced device with some customization tweaks. It's just another part of the uniform.
