This is a very good point and one which I forgot to make. I agree with you - they're trying to immerse you in data. My problem with this, and something I could have phrased better: is that immersion beneficial to us? I've made my own decision long since - "no, it's not." But I check Facebook once every other day or so, Twitter maybe once a month and the stock market maybe twice a year. I have the majority of my notifications turned off and often miss calls by leaving my phone several rooms away. I'm willing to acknowledge that many people prefer a greater level of immersion than myself, but am skeptical that enough people would use the level of immersion possible from an iWatch to bother developing the market. But I wouldn't have made this post if I weren't interested in being convinced. I'm looking for insight. I'm not the market for wearables. But I'm also not sure who is. But I'm also fairly certain that just because I don't understand it doesn't mean it doesn't exist. Does that make sense?