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I don't really get all the fuss around this, Amazon has a right to it's own business model and if you don't like it, tell your publisher not to put your books on their site. Yes, Amazon is the #1 bookstore, but they aren't the only one and as a writer you enter into a contract with the publisher, knowing that the publisher will have to work out deals with retail outlets, it's not always going to be rainbows and puppies. Although, I don't necessarily like the tactics of Amazon, as a book reader it sucks seeing some of these tactics.