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cgod  ·  3528 days ago  ·  link  ·    ·  parent  ·  post: Bud and Miller Are Trying to Hijack Craft Beer—and It’s Totally Backfiring

PBR rules the roost here now. PBR did a bunch of savvy marketing, getting heavily involved in community events (roller derby, box car races, ect) and pricing their beer dirt cheap. They got a neon sign and a tap handle in just about every bar in town. It was the spark that reignited Pabst across the nation defining their marketing for decade. Became the definitive "hipster" beer in town.

Kokanee is almost gone, it's the unicorn of beers here now, I know of one neon sign in a bar window and only see it served at the sports arena. Rainer keeps on chugging, not as big as Pabst but you always see a some tall boys on the lawn after a big bash. Rainier is the only tap handle that never gets taken off at the bar I work at. I've been told that we sell more than any other bar in town. Every once in a while the distributor runs out, we put a PBR keg in, don't change the handle and no one ever notices.

Weinhards, Widmere, Deschutes and Full Sail all hover in the Macro/Micro category. They are the beers that people's fathers like, not really Micros and not really all that good but holding a big chunk of the supermarket shelves for the old folks. Deschutes does a few amazing small batch beers ever year (The Abyss at the holidays is amazing) but otherwise their offerings are a bit pedestrian.