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- As it turns out, eye contact is a big fucking deal. However, it's also an incredibly expensive and cumbersome problem.
Are you a fan of Errol Morris? He invented a device he call the interrotron to solve this problem when he conducts interviews. Is a system that projects his face onto the lens of a camera, so that he can maintain eye contact with his interview subjects, while they're actually looking at the camera and not him. He feels that it gives a more intimate view of his subjects to the audience, a view which is normally lost in documentaries. Coincidentally, he used to make commercials for Apple, too; not sure if he ever prodded them on the topic of video chat, but it wouldn't surprise me.