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kleinbl00 · 4013 days ago · link · · parent · post: The tortured rise of the All-American Bro | Pacific Standard
The study itself is behind a paywall but /r/skeptic opened up pieces of it.
Choice tidbits from the abstract:
n=40
self-reported
college age British athletes
From the article itself:
"We define cuddling here as gentle physical contact for a prolonged period of time."
Having not read the article, it appears that for the study, anyway, a "bro hug" counts as "cuddling."