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I think the original writer of the poster might have accidentally inserted the double negative ("not" and "exclusive") because the original writer is not a grammar nerd. I'd say that generally compelling writing and correctness might be mutually exclusive -- but only to those people who have a sense of "correctness" and care about it. When does so-called correctness really matter? Most student writing that I have to read might be technically correct but tedious and over-stated. I believe that generally the more you perfect the form, the more you perfect the content -- but perfection is a point on a continuum with unclear end points.